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Mercedes Aspland's Articles in Search Engine Optimization

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Search Engine Marketing Explained If you have a website and are selling products or services you will probably need to engage in a search engine marketing campaign. The question is what does this involve? The aim of this article is to explain the basics to you. Advice for Growing Websites Quickly Do you have a website and are planning on adding a lot of content? When we say a lot of content we are talking about something that would double or treble the size of your website. If this is the case then this article may be of interest to you. Search Engines and Meta Tags If you have a website and are learning about SEO then you will probably have heard Meta Tags mentioned a lot. The aim of this article is to explain the main tags to you and explain how they can help your SEO campaign. How to Get to the Top of Google with Less Links If you are doing SEO on your website then you will have heard a lot about the number of links you need. However the thing that most people miss is that it is not the quantity but the quality of your links. The aim of this article is to give you some insight into linking for that top position. How to Know What Google Thinks of Your Website If you are trying to get your website to the top of the search engines then it is important to know what the search engines think of your website and the information they have on it. This article will help you to find out what the search engines know. The Two Step Process to Top Google If you have a website and want to get to the top of Google you will probably have heard of SEO. The whole process of SEO can seem a bit confusing but the aim of this article is to give you the basics and make it seem a lot simpler. PageRank and Search Engine Rankings - the Difference Many people working in SEO or looking to get into doing SEO on their website believe that the PageRank of their website will determine where they are ranking in the search engines. The aim of this article is to look at that point in more detail and explain away some common misconceptions. Google and the Paid Link Dilemma If you are undergoing an SEO campaign for your website you may be considering getting paid links. The aim of this article is to look at paid links from a Google perspective and what they will do got your SEO campaign. Search engine Optimisation Black Hat Techniques If you are looking to start doing SEO on your website you will hear a lot about what you need to do. However there is also a list of things that you should not do. The aim of this article is to give you some tips and advice on things you should avoid in your campaign. Bounce Rate and Google Ranking If you are embarking on an SEO campaign you want to make sure you get all the factors right. The aim of this article is to look at the way the bounce rate of your website affects your ranking and what you can do to change it. SEO Tips for Beginners If you have just got yourself a website for your business you will be all too aware that it is important to get to the top of the search engines. However you may be thinking you do not have the budget to pay an SEO agency. It is possible to do it yourself and the aim of this article is to give you some basic tips on how to get started. The Best Way to Get Top Rankings in Search Engines Do you have a website or are looking to build one? If that is the case you will want your website to appear high up in the search engine rankings. This is not as easy as it seems and the aim of this article is to help you out with some of the basics. How to Use Digg as a Marketing Tool Social bookmarking as a whole as a whole is growing rapidly in popularity. Digg is probably the biggest social bookmarking site out there so getting your content seen on it can be invaluable. The aim of this article is to help you get the most out of your Digg marketing campaign. Techniques for Link Building SEO today is now far more complicated than it used to be. There was a time when well written content and meta tags was enough to get you to the top of Google. Now you need to do a lot more. The purpose of this article is to focus on link building to improve your ranking. Information on Selecting Your Keywords If you are just beginning you SEO campaign then you are probably going through the process of selecting your keywords. There are several different types of keywords and you need to make sure you split your list in order to target you campaign. The aim of this article is to give you some information on how to structure your keyword list. The Changing Face of SEO The idea of search engine optimization or SEO has not changed since it began. The aim is to get your site to the top of the rankings in SEO. However the way this is done has changed significantly over the last 10 years. This article will give you some incite into up coming developments. The Latest Updates From Google If you have a website that you are optimizing and are looking at the best way to achieve the top rankings you will probably already be frustrated with the amount of secrecy there is around Google. This article will give you some advice on the latest comments from Google and how that can help you with your SEO campaign. The Best Way to Monitor SEO Success Are you running a SEO campaign and are not sure exactly what the benefits are to your business? It may be that you are not monitoring the correct things to get the necessary information. The aim of this article is to provide you with some information on the best ways to monitor your SEO campaign. SEO - Should you Do It Yourself? There are many things to consider when embarking on an SEO campaign, the first being, can we do it ourselves or should we get a professional in. This article will highlight some of the main issues you should think about before making your decision. Using Forums to Bring Traffic to your Website Every website owner is looking for ways to bring more traffic and in particular targeted traffic to their website. By doing this you will most likely increase your sales and therefore your revenue and profits. There is no doubt that forum posting is a very effective way of increasing your website traffic. Domain Value Tips Have you seen really expensive domain names out there and want to know the real value of it then read on. Why Invest in SEO? Have you looked into search engine optimization and thought it was amazingly expensive and so put off beginning your campaign to concentrate on paid advertising? If this is the case then you may find the following information very useful. Effective Onsite Optimization Are you starting a new website and want to make sure it is set up properly for the search engines? This article will tell you the steps to follow to ensure your website is fully search engine friendly and will begin you on your SEO campaign. From Archie to Google Search Engines are something that everybody uses now, but how did we get here and how did the market leaders appear. The future of search engines Search Engines are now a vital part of every internet users life, but as the competition ramps up what is the future for search engines? Corporate Cybersquatting what is it? Cybersquatting is the illegal use of a popular domain name belonging to someone else with intent of profit. Said profit is made by selling the domain name back to its rightful owner for an inflated price. This technique is illegal and you would be excused to assume that it is only used by Internet scammers looking to make a profit. The truth is that, in recent years, there have been a great number of cases where this strategy was employed by large corporate companies. Spamming Techniques The vast majority of Internet users are familiar with spam. Who hasn’t received an e-mail letting them know they have just won the lottery in Nigeria? Or posing as your bank and asking for your account details in order to "confirm" them? Despite the publicity spamming has had over the past few years, millions of people become victims of such scams every year. Let’s take a closer look at the different kinds of spam.

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